Lifebuoy and MullenLowe Mishra launch packaging innovation t

Lifebuoy and MullenLowe Mishra launch packaging innovation to increase usage of hand sanitizers in Vietnam


February 10 2021, 9:50 am | BY Kim Shaw | No Comments
Lifebuoy and MullenLowe Mishra have collaborated on innovative packaging for hand sanitizers to encourage more consumer usage during the new year ‘Tết’ holiday period this year.
 
While handwashing soap gels and face masks have become the normal for people in Vietnam, the practice of using hand sanitizers lags behind. People sense some inconvenience carrying a bottle of sanitizer around and at times they simply forget to keep one handy when stepping out. Frequently the tiny bottle also gets lost in the clutter of one’s handbag. An accessible and on-the-go hand sanitizer can be effective way to reduce infection risk and keep hands safe when outside home for example, when using public transport or in a restaurant.

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