Lightning Labels Launches an Augmented Reality Label Offering, Bringing Product Labels to Life Share Article Investing in AR labels is an exciting prospect for businesses across the spectrum of retail brands. In verticals that have already seen labeling innovation such as craft beer brewing and boutique winemaking, AR features can help certain products stand out on crowded store shelves. Lightning Labels launches an augmented reality label offering, bringing product labels to life. More so than a standard graphic design element, an AR component can give a product a conceptual hook and make potential buyers spend more time interacting with the item.