LinkedIn shapes social media strategy with Golin as global partner Details 08 July 2021 LinkedIn has appointed Golin as its global social media agency partner. In a LinkedIn post, Golin said it will "unpack rich insights" to better understand LinkedIn's members as well as use social listening to create relevant and cultural conversations that matter. The agency will also work with LinkedIn to build engaging communities through attention-grabbing earned-first content, one-on-one dialogues and more. "Our diverse team of digital specialists around the world looks forward to helping LinkedIn be the most inclusive, engaging and helpful platform for professionals," the agency said. It added that LinkedIn's mission is simple: connect the world’s professionals to make them more productive and successful.