As the COVID-19 pandemic started impacting businesses and consumer buying patterns across Sri Lanka and the world, organizations have had to adapt operational methodologies and transform strategies formulated for customer outreach initiatives. The Sri Lanka Institute of Marketing (SLIM) Restart Resilience Awards 2020 held recently at BMICH, Colombo has set a new standard in recognizing organizations in the public and private sectors who not only overcame the COVID-19 challenges but also succeeded in reengineering processes while delivering an optimum level of service during the initial COVID-19 lockdown and beyond. Litro Gas Lanka Limited carried top honours at this prestigious event which was attended by a distinguished gathering.