Submitting... Location, Location, Location came from Sheffield on Wednesday night. One young couple with a £450,000 budget missed out on their dream home in Sheffield because they spent too much time 'fussing' over whether to buy the house. But the show’s John Lewis sponsorship did not go down too well with some Sheffield viewers. The planned closure of Sheffield's John Lewis store has been described as a "hammer blow" to the city. David Cheatham wrote: That's ironic innit? Sponsored by John Lewis when it's in Sheffield. #locationlocationlocation #C4Locations” Jill Wheater said: “#locationlocationlocation The irony of being in Sheffield and sponsored by @JohnLewisRetail”