Lokame Tharavadu a game changer for Alappuzha Updated: Updated: The contemporary art show will transform dynamics of cultural tourism Share Article The contemporary art show will transform dynamics of cultural tourism The Lokame Tharavadu contemporary art show, along with the Alappuzha Heritage Project, has the potential to transform the dynamics of cultural tourism, according to tourism planners and stakeholders. “For a variety of reasons this project is a game changer as it extends the footprint of Alappuzha as a destination,” said V. Venu, Additional Chief Secretary, Cultural Affairs, Planning and Economic Affairs. He said that the art show spotlighted the destination in an entirely different perspective, which would be beneficial for the tourism industry. “For the tourists, Alappuzha is always a boarding point, a backwater destination, houseboat destination and most importantly an excursion destination. A large portion of our visitors get into a boat, cruise around and have a meal or two and exit. This event makes a very compelling pitch to use Alappuzha as a destination not merely for a houseboat cruise, but to stay back to spend a night or two at the destination, absorbing its culture and history,” said Mr. Venu.