So when the pandemic hit last year, the organisation found itself well-prepared for what was to come. Anyone prone to observe in recent years that we live in a VUCA (volatile, uncertain, complex, and ambiguous) world has had their belief confirmed in spades in the past 12 months. Some organisations were better prepared for a period of extreme volatility and uncertainty than others. One of those that rolled with the COVID-19 punch was beauty products specialist L’Oréal. The company was able to pivot many of its manufacturing operations in 150 countries to produce millions of units of hand sanitiser for free distribution to medical staff in the first wave of the pandemic and still return to sales growth in the second half of the year.