Lubbock Just May Rock in 2021 Get our free mobile app Who am I kidding? Lubbock always rocks. What I'm talking about is our potential to host live music. Things are developing quickly in the live music world and we are doing everything we can to keep up with them. I think a lot of bands just can't stand it and want to get out on the road, and that should benefit us. As of this writing, only some of the huge festivals are planning on coming back. That means the bands that are itching to get back on the road need places to play. Also, unless they're barred from doing so, they need places where the festivals aren't, just in case. This means Lubbock is perfect, and I hope bands and promoters realize this.