Luxury brands use blockchain to promote product transparency

Luxury brands use blockchain to promote product transparency


Luxury brands use blockchain to promote product transparency
Updated:
Updated:
April 26, 2021 13:53 IST
The companies will use blockchain to match product ID with client ID, enabling customers to access product history and authenticity by tracking manufacturing process right from raw materials stage to the point of sale
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The system will adhere to client privacy and the information cannot be changed or tampered with, the company noted.
  | Photo Credit: Reuters
The companies will use blockchain to match product ID with client ID, enabling customers to access product history and authenticity by tracking manufacturing process right from raw materials stage to the point of sale

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