LVMH has launched Nona Source, an online platform that sells unused fabric and leather supplies from the group's fashion labels at great discounts.
A first within the luxury goods industry The circular project, which LVMH claims is unique in the luxury goods industry, was developed in-house by several LVMH employees. One of them is Romain Brabo, a former Givenchy fabric buyer, who has been looking for a solution to the many 'deadstocks' he encountered while working in the industry, while many (young) designers are constantly looking for beautiful fabrics to create their collections, and often do not have the means to buy them.