Machine Learning: what every retailer needs to know to shift the dial 23 April 2021 The retail industry is on the cusp of another big data disruption. As the application of machine learning becomes more mainstream, retail brands now have to think and decide how they will navigate the next age of artificial intelligence. Blended Digital co-founder and CEO Adam Crow discusses. The adoption of machine learning (ML) for retail has exponentially increased over the years. A 2020 Research And Markets study reports artificial intelligence (AI) in the retail market is expected to reach $15.3 billion by 2025. From market insights to logistics operations, ML has improved and changed the way brands operate, as well as how they understand and interact with their customers.