Mahindra Thar crosses 50,000 booking mark within six months of launch The company said that with its design, performance, off-road capability, everyday-comfort, technology and safety, the all-new Thar continues to attract not only die-hard enthusiasts. Share Via Email | A+A A- By PTI NEW DELHI: Mahindra & Mahindra (M&M) on Monday said all new Thar has crossed 50,000 bookings, within just six months of its launch. With its design, performance, off-road capability, everyday-comfort, technology and safety, the all-new Thar continues to attract not only die-hard enthusiasts, but urban lifestyle-seekers as well, the auto major said in a statement. "We are overwhelmed with this unprecedented response that the All-New Thar has garnered; it has, infact, surpassed all our expectations," Mahindra & Mahindra Automotive Division Chief Executive Officer Veejay Nakra said.