›Maintaining prices while battling inflation is tough but we'll ensure minimal consumer impact, says HUL Chairman Sanjiv Mehta Maintaining prices while battling inflation is tough but we'll ensure minimal consumer impact, says HUL Chairman Sanjiv Mehta SECTIONS Maintaining prices while battling inflation is tough but we'll ensure minimal consumer impact, says HUL Chairman Sanjiv Mehta Last Updated: May 03, 2021, 01:41 PM IST Share Synopsis "It's true that when times are tough consumers, rightfully, get more value conscious, but one of the things they also do when the times are tough is that they gravitate towards trusted big brands, brands with purpose because they cannot afford a risk of picking up a brand which might not deliver on its promise," says Mehta