Making noise creates awareness, it'll be better if brands do

Making noise creates awareness, it'll be better if brands do something about it too, says GCPL's Sudhir Sitapati

At the product launch of Godrej Magic body wash, Sudhir Sitapati, Managing Director and CEO at Godrej Consumer Products Limited (GCPL), and Chief Marketing Officer Somashree Bose Awasthi spoke to BestMediaInfo.com about the innovations in the space and how they are trying to bring in a habitual change in the consumers with environment-friendly products

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