Managing brand reputation in the midst of cancel culture Marketers and thought leaders share how brand custodians need to rethink reputation and crisis management in the face of growing cultural and societal consumer expectations In the era of cancel culture, one poorly thought-out message can do sudden and severe damage to a brand. But marketers today find themselves on the hook for more than just what brands say to the world. Bad executive behaviour, supply chains issues and poorly thought-out operational decisions, such as the dynamiting of sacred sites, can quickly damage brands, professional reputations, and the bottom line. For marketers, this means they can add mop-and-bucket duty to their existing long list of responsibilities.