PHOTO: Markus Spiske | unsplash In a world where potential B2B customers are spending over 10 hours a day staring at their screens, itâs only natural that B2B marketers would want to show up on those screens, too. Unfortunately, between work and play, not to mention endless notifications and countless distractions, people have never had more demands on their attention. If you want people to pay attention to your content, it better stand out. We asked our extended community of marketing leaders what their most valuable marketing tactics were during the pandemic. Hereâs how B2B marketers leveraged content to start new conversations with prospects, drive market engagement and build a strong pipeline.