Marketers react to Google hammering out flawed last-click at

Marketers react to Google hammering out flawed last-click attribution model

Marketers react to Google hammering out flawed last-click attribution model

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Tom Jenen , Owen Hancock , Brendan Clarke , Tobias Knutsson , Justin Wenczka , Dominic Tillson , Google , Google Ads , Making Science , Inskin Media , Brand Metrics ,