To accelerate positive company-wide change, marketers can also look to collaborate with reliable technology vendors TRENDING TODAY It has never been more difficult for emerging marketers to seize opportunities and run the personalized campaigns needed to secure, generate and nurture leads. Nicholas Kontopoulos, the head of growth marketing for Asia Pacific at Adobe DX, says this has further widened the performance gap between emerging and advanced marketers. The pandemic has thrown businesses worldwide into a new era of marketing, with consumers rapidly switching to digital-first habits, redefining behavioral trends, and unleashing a deluge of data and marketing opportunities in Asia.