[co-author: Joseph Diorio, Law Clerk] It was hard to escape news last month of the “Satan Shoes” collaboration between Lil Nas X and Brooklyn art collective MSCHF Product Studio (“MSCHF”). The limited (666 pairs) release of custom red and black Nike Air Max shoes, modified with the addition of a drop of human blood in the sole of the shoe and featuring satanic verses and imagery, were promoted in conjunction with new music released by Lil Nas X. The release garnered so much attention that it prompted Nike to quickly file suit asserting trademark infringement, false designation of origin, trademark dilution, and unfair competition in violation of the Lanham Act (along with related state and common law claims), requesting declaratory and injunctive relief, and monetary damages. The fact that Nike filed suit is noteworthy in and of itself, as it did not pursue legal action relating to MSCHF’s 2019 release of “Jesus Shoes” – a modification of an all-white Nike Air Max that allegedly had been blessed by a priest and included holy water from the River of Jordan. In any event, the court granted Nike’s request for a temporary restraining order in the Satan Shoes case, blocking sale of the sneakers; the parties quickly settled.