The range will be available through wholesale from January 2021 Mars Petcare is to roll out three of its bestselling petcare lines in new price-marked packs for the convenience channel from January. The lines are a Pedigree Pouches 12-pack (£3.75), Cesar Trays 8-pack and Sheba Pouches 12-pack (both £4.75). The supplier said the launch came on the back of research that found 55% of pet owners failed to purchase petfood in convenience stores due to lack of choice. It also said pet owners spent 26% more on groceries than those without pets, underlining their potential value for retailers. “After a challenging year for many, we recognise that shopper habits and priorities have changed and we’re adapting our range and recommendations accordingly,” said Mars Petcare UK convenience channel director Alex Smith.