Mars Wrigley readies rural push, healthier product line Top Searches Mars Wrigley readies rural push, healthier product line FacebookTwitterLinkedinEMail NEW DELHI: US-headquartered multinational confectionery giant Mars Wrigley aims to transform itself into a treat & snacks company by launching a slew of products and smaller serve sizes, as consumers look for healthier alternatives. The company’s strategy is in line with several global food and beverage majors such as McDonald’s, Nestle and Pepsi-Co that are rethinking their offerings to consumers in the wake of public outcry against products that lead to lifestyle-related health issues. “As part of our pledge by 2022, Mars Wrigley along with others want to reduce levels of saturated fat in chocolates by 10-15%, limit treat pack size products to125 Kcalories or less, smaller portion sizes, like in India, we have a15-gram Snickers which is 74 Kcalories only, and front of pack calorie and GDA labelling,” said Kalpesh R Parmar, country GM at Mars Wrigley India.