MasterCard Offering Slew of New Perks for Cardholders MasterCard Offering Slew of New Perks for Cardholders If you have a World or World Elite card, you are eligible for new benefits beginning this month. Shoppers who hold World and World Elite MasterCard plastic are enjoying new benefits starting this month. MasterCard announced that the perks are effective as of April 1. All apply to both World and World Elite customers unless noted. Following is a list of the new perks. ShopRunner: Free membership Cardholders receive a free ShopRunner membership. Normally, this costs $79 per year. HelloFresh: 5% cash back Cardholders get 5% back on every HelloFresh purchase. The rewards can be used toward future orders from HelloFresh, which is a meal delivery service.