Date Time Mats Urde wins prestigious teaching excellence award Mats Urde, brand researcher at Lund University School of Economics and Management, has been named Outstanding Case Teacher 2021. He has been a committed advocate of the case methodology throughout his professional life. Now, he is rewarded for his efforts. On “World Case Teaching Day” 5 February, he is named – as the first Swede – Outstanding Case Teacher. The 500 member organizations in the Case Centre include the world’s best economics and business schools. Since 2013, Case Centre holds the annual competition “Outstanding Case Teacher”, which goes to a teacher who lifts and renews the case methodology. Special criteria are excellence, innovation and creativity.