Diversified Max Group has sold a 13 per cent stake in Max Life Insurance Company to the country's third largest private sector lender Axis Bank, which will now be a co-promoter of the insurer. The completion of the deal comes more than a year after Max Financial Services and Axis Bank announced their intent to have a strategic partnership for the former's insurance venture. Financial details were not disclosed. Max Financial Services -- the holding company of Max Life -- has offloaded 12.99 per cent stake in the insurer to Axis Bank and its subsidiaries -- Axis Capital and Axis Securities Ltd, according to a regulatory filing.