McCann Health appoints Adriano Botter as global chief digital officer Botter previously served as digital director for McCann Health Brazil Healthcare communications network McCann Health has announced the promotion of Adriano Botter (pictured above) to global chief digital officer. Prior to taking on the new role, Botter was digital director for McCann Health Brazil. As digital director, he developed partnerships with big technology and social media companies to ‘bridge the gap’ between data, creativity and strategy. He has 14 years of experience in advertising, having worked for various agencies within WPP and IPD, implementing digital projects for local and global brands.