10 May 2021 / 22:12 H. PETALING JAYA: Malaysia Digital Economy Corporation (MDEC) is optimistic about the big data analytics (BDA) market growth outlook and the significant digital investment opportunities that it can bring, especially in the data technology and service-related field. In Malaysia, MDEC commissioned a study by IDC has forecast the BDA market to grow in 2021 from US$1.1 billion (RM4.5 billion) to US$1.9 billion in 2025 with the services sector contributing 64% of the total data-driven spending, while the banking and telecommunications sector contributing nearly a third. “Covid-19 has been a true game-changer in terms of demand for BDA which is backed by the surging demand for data and cloud services, both accelerating digital transformation and enabling business sustainability,” MDEC investment and brand senior vice president and chief marketing officer Raymond Siva said.