Media spending rally under threat published : 23 Apr 2021 at 06:00 2 The fresh wave of the pandemic is threatening the recovery of Thailand's media spending this year, possibly reducing projected double-digit growth to flat growth in the worst-case scenario and a 4% increase in the best case, says Media Intelligence (MI), a media planning and creative agency. "In April we witnessed about 50% of customers postponing campaigns because of the outbreak, which is forcing people to stay home," said MI president Pawat Ruangdejworachai in a virtual media briefing about the country's media spending outlook. "This outbreak will affect overall media spending in the second quarter."