Parker, a customisable artificial intelligence (AI) assistant for the mortgage and insurance sectors, has been launched by technology business Meet Parker. Parker aims to streamline a user’s customer service desk by providing instant answers to frequently asked questions. Where Parker is met with a question he does not understand, it is escalated to a business’ experts, and the system will learn the correct response. This is a customisable system, available through a variety of platforms. The assistant product aims to help mortgage, insurance and property customers understand their options and rate indications, before connecting them with the business in real-time.