Melanoma NZ runs hidden advertising message to make a point about spots 14 Feb, 2021 04:00 PM 5 minutes to read L&P was one of a number of major brands to quietly support the campaign. Image / Supplied L&P was one of a number of major brands to quietly support the campaign. Image / Supplied Melanoma NZ has been running an advertising campaign designed specifically not to be noticed by anyone. As oxymoronic as this might sound in the attention-grabbing world of marketing, the campaign aims to show how easy it is to miss changes to spots on their skin. All around New Zealand, major companies have over the last few weeks quietly changed the full stops in their brand advertising to indicate a visual representation of the signs of melanoma.