MeUndies turns to Pathlight for improved CX management Read later Audio version Summary: MeUndies is a fast growing online retailer that aims to change the way that we shop for underwear. It is using Pathlight to consolidate its customer experience data. (Image sourced via MeUndies) MeUndies was created with the idea that shopping for underwear should be more fun and created an online alternative to buying your briefs in a department store, avoiding awkward conversations with sales assistants. The e-retailer has carved a name for itself by creating distinctive, bold and colourful underwear designs, as well as by creating a subscription service for its customers - allowing them to choose new styles on a monthly basis.