Technuter Microsoft has announced the general availability of its Azure Hybrid Benefit solution for Linux customers across India. It helps customers seamlessly migrate to on-premises Windows Server and SQL Server licenses, Red Hat Enterprise Linux (RHEL), and SUSE Linux Enterprise Server (SLES) virtual machines (VMs) to Microsoft Azure. The solution enables significant reduction in cost of running workloads on-the-cloud by converting existing PAYG (pay-as-you-go) virtual machines (VMs) to bring-your-own-subscription (BYOS) billing. In the new normal, it is challenging for businesses to adjust their strategies to maintain productive operations and processes. Businesses face challenges in migrating workload to public cloud due to regulatory and data sovereignty related issues. This is common in highly regulated industries such as financial services, healthcare, and government. Also, some workloads, especially those related to edge, require low latency. Additionally, many organizations have significant on-premises investments that they want to maximize so they choose to modernize on-location datacenters and traditional apps. This includes in on-premises licenses and subscriptions, and the inability to migrate them to cloud often affects the ROI and total cost of ownership. Azure solves this by acknowledging this investment and not charging for subscriptions or licenses again when customers move to the cloud.