Posted on 669 Microsoft Corporation (NASDAQ: MSFT) and LaLiga has announced an expansion of their partnership that is focused on digitally transforming the sports experience on a global scale. The expansion includes development of technology solutions to the media and entertainment industry through LaLiga’s technology offering, LaLiga Tech. LaLiga will also utilize Microsoft Azure, machine learning and AI for its LaLigaSportsTV OTT platform and Mediacoach platform to recreate audiovisual experiences and formats. “We value Microsoft as our technology and innovation partner and appreciate how they collaborate deeply to build innovative solutions aimed at solving business challenges specific to our industry,” said Javier Tebas, President of LaLiga. “We are moving into a new era in which technology will become the center of the fan experience and data insights will power the next stage of global growth.”