Microsoft, Intel, BBC and others form coalition to combat misinformation Feb 22, 2021 10:26 EST with 44 comments The C2PA will be responsible for developing technical standards that can aid in identifying the origin of media content including images, audio, video, and documents. This will enable those in relevant industries to identify how the information is stored and presented, and whether it has been doctored. Microsoft went on to say that: The C2PA’s open standard will give platforms a method to preserve and read provenance-based digital content. Because an open standard can be adopted by any online platform, it is critical to scaling trust across the internet. In addition to the inclusion of varied media types at scale, C2PA is driving an end-to-end provenance experience from the capturing device to the information consumer. Collaboration with chipmakers, news organizations, and software and platform companies is critical to facilitate a comprehensive provenance standard and drive broad adoption across the content ecosystem.