Print ROME, Ga. — As the COVID-19 pandemic ravaged Italy — who will forget the videos of quarantined Italians signing to each other perched from their balconies — the country's top tire maker embarked on a journey of its own. Pirelli & C. S.p.A., the world's No. 6 tire maker with sales of $5.9 billion in 2019, began a digital journey that a few months later culminated in the release of its Click-to-Buy platform. For the first time, Pirelli now features a digital platform that buyers can access via the company's website, select a set of Pirelli tires and be directed to a dealer partner for service.