MII Webinar to Show How to Master the Research Journey April 23, 2021 Eadaoin McCarthy, the founder of InsightDesigned, will deliver the next series in the Marketing Fundamentals which is run by the Marketing Institute of Ireland (MII). Well-known in the marketing research industry, McCarthy has worked with a number of leading Irish and international companies, including Kerry, Kellogs, Bewley’s and Green Isle Foods. The webinar will be delivered over two mornings beginning on Tuesday May 11th and participants will learn how to step up, simplify and structure their practice with key principles and frameworks enabling them and the businesses they work for to maximise impact with clarity and credibility.