Yes, really. As we highlighted last year, the store was reopened with the goal of catering more to black shoppers and being less “racist.” After a newly formed “racial justice committee” sought to tackle Target’s reputation of appealing primarily to white suburban shoppers, efforts were made to make the store more welcoming for black people while also stocking more products made by black-owned brands. Part of this facelift included a new mural at the front of the store meant to represent the new ethos of the brand. Now we know what that looks like – the mural features the words ‘Together We Build’ as well as a depiction of two BLM protesters holding an “I can’t breathe” sign.