Modernisation of 10% kiranas can generate 3.2 million jobs: Report SECTIONS Share Synopsis “The rapid changes in consumer behavior and acceleration of online commerce, mandate that the Indian retail ecosystem transform to meet emerging consumer needs,” said Piyush N Singh, India market unit lead. Agencies TRRAIN founder B.S. Nagesh said kirana stores play a crucial role in the Indian retail sector, which in turn contributes nearly 11% of the nation’s gross domestic product Modernization of 10% of the 13 million kiranas in India could boost retail consumption by more than 5% and generate 3.2 million new jobs in the country, according to a latest report from Accenture and Trust For Retailers and Retail Associates of India (TRRAIN).