His understanding of semi-urban and semi-rural audiences will help the consultancy. 03 Feb, 2021 - 02:53 PM IST | By indiantelevision.com Team NEW DELHI: Brand strategy consultancy firm Wolfzhowl Strategic Instigations has brought on board Mohammed Taslim Arif as the senior strategist to further diversify and strengthen its current team. Arif comes with an experience of eight years – five years in advertising and three as a brand consultant. Some of the key brands in his portfolio include Hindustan Unilever, Magic Bus, Shopper’s Stop, Asian Paints, Cadbury, Swiggy, Mahindra Swaraj Tractors among others. “An effective strategy is the fulcrum of a cultural shift or behaviour change,” said Arif. “Today, the businesses are looking for strategic solutions which could stand and deliver on their own. WolfzHowl has been the flag-bearer of this exciting belief. The vibe here is really upbeat and infectious. With Kalyan and Prerna at the helm and a young, energetic team, I am delighted to be part of the next chapter of WolfzHowl's story.”