Carol Hirschfeld, Head of Visual and Audio Stuff's head of video/audio ad content partnerships, Carol Hirschfeld who has over 30 years of experience in media says “it is the first time Māori journalists have come together to provide support to each other and talk about the issues specific to Māori in both mainstream media and Māori media.” “I think the fact that we are finally forming this collective is a sign New Zealand is really changing and that Māori stories are coming to the forefront of our news agenda much more.” Desperate need for Māori managers