We all know content is king, and Indian entrepreneurs are taking the podcast world by storm. But why? Are these shows just a branding and marketing exercise disguised as content for their hosts and guests? Apoorva Mittal gets into the details with Ankur Warikoo, Entrepreneur and Content Creator, and Shantanu Deshpande, Founder of Bombay Shaving Company & Host of The Barber Shop Podcast. Tune in to the latest episode of The Morning Brief podcast! Credits: CRED, SparX by Mukesh Bansal, Nikhil Kamath, Food Matters Group, Zomato