Toy giant Hasbro have revealed that one of Toy Story's best-loved characters, Mr Potato Head, is no longer a male. The company that makes the popular plastic toy announced overnight it was dropping the honorifics from the spud's name - making him gender neutral - "to promote gender equality and inclusion". From later this year, the toy launched almost 70 years ago, will be known simply as "Potato Head." The toy was brought to life alongside Mrs Potato Head in the Toy Story film franchise, and would often angrily demand other characters not forget his title. "That's Mr Potato Head to you, you back-stabbing murderer," the plastic spud memorably said to Woody, after the cowboy inadvertently knocked Buzz Lightyear out of a bedroom window.