MS Dhoni in a statement said, “The concept and story is great. It will bring to life my other passions along with cricket.” Dhoni Entertainment MD Sakshi Singh Dhoni added, “When BWO came to us with the concept of an animation fiction show based on Mahi, we were on board. A whole lot of adventure awaits you with Captain 7.” BWO founder & CEO Bhavik Vora mentioned, “Creating aspirational Indian brands was one of the core thoughts when we started BWO. While our focus has been licensing, we’ve always explored clutter-breaking new avenues. This is our first foray into original content and what better way than to take MSD’s legacy forward. Sports is close to our hearts and we are huge Dhoni fans – the perfect formula to create Captain 7.”