sales of their products or services. Sales expert and entrepreneur, Stacey Campbell, said that a sales strategy is crucial in enabling business operators to successfully achieve their sales goals. âA sales strategy is a documented plan for positioning and selling your product and or service to your customers at a price that differentiates your solutions from your competitors,â she noted. âIt is critical because⦠selling the same thing that three to four persons are selling in the same way will pose some challenges as it will become a commodity item, and so the only thing that differentiates you will be price,â she pointed out.