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companies, or bad actors out there putting bad information. but how do we actually train armies of future health care professionals? young public health professionals to actually communicate simply and effectively to the people. that has been a big focus at the aspen institute and elsewhere. i'll say, the reason i have to be here, is because academic medical centers and medical schools are not doing. it we have a fundamental imbalance between what the public is demanding, clear, concise, not confusing public health information. and what our trainees in medicine and public health are actually getting in training. they are not getting how to actually talk to the lay public and clear, simple terms. they are getting told we'll talk in fancy acronyms. sound really complicated and you will be rewarded. so we're trying to learn that. we're trying to build that crisis communication capability. we can impugn facebook as much as we want, but unless we hold accountable the andes in white