Multivariate Testing with Live Editor empowers brands to test personalized experiences quickly without needing engineering resources Share Article Barilliance, a leading personalization platform for Retailers, launches full multivariate testing and optimization with a live front end visual editor. Retailers can now create personal experiences for unlimited audiences, without needing design or engineering resources. Retailers can now create personal experiences for unlimited audiences, without needing design or engineering resources. TEL AVIV, Israel (PRWEB) December 16, 2020 Multiple variations can be quickly created for each experience. Key metrics are measured for each variation, empowering data driven decisions. Alternatively, brands may have machine learning capabilities automatically select winning variations and optimize traffic allocation.