You don’t move ahead of competition by sticking to the same tired recipe. You do it by thinking outside the box, by trying to bring your something special to a new project, and by getting more people to know and buy your stuff. MV Agusta knows this. MV Agusta Gets Into the e-Mobility Game With the AMO Premium e-Bikes by The Italian motorcycle maker, a staple in the industry and a legend in its own right for decades, is branching out. Since 1945, when it was founded in Cascina Costa, Italy, MV Agusta has worked relentlessly to “craft motorcycle art.” “Racing experience at the service of mass production” is another of the company’s mottos and, while both could be faulted for marketing verbosity, they do speak to the company’s commitment and passion for the two-wheel world.