My great great grandmother, Louisa Roakes (1871-1942), animated using the Deep Nostalgia tool on @MyHeritage#Genealogy#MyHeritage#DeepNostalgiapic.twitter.com/mb9b9uQdwi This is my great-grandmother, Kathleen. I’ve always felt so close to her even though she died when I was 2 years old. This #DeepNostalgia video brought tears to my eyes to see her move, almost like seeing her as she was posing for this photo. Remarkable! #RootsTechConnectpic.twitter.com/ZRc41JOo3e MyHeritage’s AI-powered viral marketing playbook with this deepfakery isn’t a complicated one: They’re going straight for tugging on your heart strings to grab data that can be used to drive sign-ups for their other (paid) services. (Selling DNA tests is their main business.)