Myntra partners RCB for IPL to cash in on its high viewership SECTIONS Last Updated: Apr 05, 2021, 07:38 PM IST Share Synopsis Myntra and RCB will co-create videos on the behind-the-scenes life of RCB players, their fashion choices and interviews with players and coaches and stream them on social media platforms. RCB players during a match in 2020. (BCCI/IPL Photo) Fashion marketplace Myntra has partnered Royal Challengers Bangalore (RCB) for the T20 cricketing event to capitalise on the team’s fan base and the game’s high viewership amid the second wave of the pandemic. Under this partnership, the platform will create content-led brand integration and sell official merchandise of RCB for the Indian Premier League (IPL) which kicks off this week.