The 2024 Lok Sabha elections in India are set to take place in seven phases, with major political parties vying for the world's largest elections. The Election Commission of India (ECI) has used memes to reach out to the electorate, particularly young and first-time voters, using humorous elements from popular Bollywood films. The ECI has posted on X a series of posts and digital posters to motivate voters to come out and exercise their franchise.