National Runaway Safeline digital ads These motivating digital ads for the National Runaway Safeline empower underserved youth to take charge of their own future. Responses by Matt Dimmer, chief creative officer/partner, Troup Background: The opportunity was to create an action-based idea designed to motivate and empower underserved youth, reaching them on their terms and in the spaces they spend time: social media. With the help of the National Runaway Safeline (NRS) team, we launched the campaign Let’s Step Forward Together with digital ads and animated social assets on Facebook, Instagram and Snapchat that encourages teens in need to visit www.1800runaway.org/stepforward to seek help and for more information, and uses the hashtag #HereToHelpYou247.